What is Reputation Management

Reputation - This is what you say and others say about yourself. Managing your reputation is something businesses have been doing forever. What's new about managing your reputation is how the Internet and social media are changing the way businesses are defined and how fast your reputation can spread.

The Changing Definition Of Businesses

As said best by Marshall McLuhan, "the medium is the message." The different forms of media (TV, radio, Twitter, Facebook, etc.) embed themselves in the message, which creates a relationship by which the medium influences how the message is perceived. So what are the differences between traditional and new media?

Traditional media

  • Traditional media is institutionally controlled. The message is regulated by the Newspaper, radio or TV station.
  • Traditional media is one way. The consumer receives the message but cannot reply.
  • Traditional Media can tell any story that the creator wants to tell.
  • Traditional media can be bought.

Social media

  • Social media is a two way conversation.
  • Social media gives consumers an equal voice.
  • Social media messages are no longer purchasable.
  • Social media is no longer exclusively controlled by large corporations.

What Does New Media Mean To Advertisers?

New media means that the days of creating and feeding generic content to the masses is over. Today, people are less trusting of traditional advertising and much more trusting of the avenues available though local and social channels.

The most trustworthy form of advertising is word of mouth, which includes recommendations from people that consumers know, as well as consumer opinions posted online.

These insights resonate with many small businesses, making a lot of them reconsider what they are doing to leverage online opinions and social conversations. Brands need to become more authentic and engaged with their customer-base, and software can help them to manage that process more easily.

How Does Reputation Management Software Work?

Reputation Management and presence monitoring tools help businesses stay on top of all the information that relates directly to their online reputation. In the past these tools were only available to corporations with large marketing budgets, but in the last four or five years they have become affordable and simple enough for the average small and medium size business owner.

Reputation Management software works to achieve a variety of goals. ReputationRepo™ helps businesses:

  • Correct their online listings
  • Respond to online reviews
  • Benchmark themselves to their competitors
  • Monitor employees’ internet activity
  • Engage with customers through social media
  • Stay on top of new conversations with reports and alerts
  • Push your relavant and current business information to the largest network of local search platforms, mobile applications, navigation solutions, and services

To read more about the specific features and benefits of ReputationRepo™, please go to the Features page.