Reputation - This is what you say and others say about yourself. Managing your reputation is something businesses have been doing forever. What's new about managing your reputation is how the Internet and social media are changing the way businesses are defined and how fast your reputation can spread.
As said best by Marshall McLuhan, "the medium is the message." The different forms of media (TV, radio, Twitter, Facebook, etc.) embed themselves in the message, which creates a relationship by which the medium influences how the message is perceived. So what are the differences between traditional and new media?
New media means that the days of creating and feeding generic content to the masses is over. Today, people are less trusting of traditional advertising and much more trusting of the avenues available though local and social channels.
The most trustworthy form of advertising is word of mouth, which includes recommendations from people that consumers know, as well as consumer opinions posted online.
These insights resonate with many small businesses, making a lot of them reconsider what they are doing to leverage online opinions and social conversations. Brands need to become more authentic and engaged with their customer-base, and software can help them to manage that process more easily.
Reputation Management and presence monitoring tools help businesses stay on top of all the information that relates directly to their online reputation. In the past these tools were only available to corporations with large marketing budgets, but in the last four or five years they have become affordable and simple enough for the average small and medium size business owner.
Reputation Management software works to achieve a variety of goals. ReputationRepo™ helps businesses:
To read more about the specific features and benefits of ReputationRepo™, please go to the Features page.