Inconsistent and inaccurate listings on social networks, review sites, and online directories can lead to poor placement in search engine results. The Visibility Score shows you the accuracy of your data in your bussiness' listing across these networks.
Whether or not a business is listed consistently on web directories, review sites, and social networks will have a major impact on its search engine rank. Most businesses aren't aware of just how many sites they are listed on, and it's common that these directories are not providing customers with accurate information.
Presence management is making sure that customers can find the right information about a business online. Being listed correctly and consistently across directories, review sites, and social networks is crucial.
How well a business ranks on search engines is influenced by the consistency and accuracy of its listings across the internet.
The more consistent a business's listings on sites like Google+ Local, Yellowpages.com, Dexknows, Judy’s Book, and others, the higher up on Google it will place. Fixing these listings is a minor chore with a major impact. The first Google result gets 53% of clicks, while the second receives only 15%.
ReputationRepo™ monitors a hefty majority of the online directories, review sites, and social sites where a business can be listed. Sources are specific to the business’s category, so whether you’re a restaurant on UrbanSpoon or car dealership on DealerRater, you’ll get the data you’re looking for.
Some of our competitors will claim they look at over 100 directory and review sources. A lot of these sites, however, have duplicated information, so businesses end up getting the same reviews or listings multiple times. By tracking core review sites and de-duplicating multiple finds, ReputationRepo™ gives businesses the key information they need without all the confusion. With Visibility, small businesses can be confident that potential customers can find them in local searches.
Reputation Monitoring automatically retrieves ratings and reviews from top sites like Yelp, 411.com, Citysearch, and dozens of others. Customer reviews and online word of mouth heavily impact a small businesses' bottom line.
With over 33 million local reviews on Yelp alone, it’s clear that consumers are sharing their opinions online. Not only that, but they’re listening, too: 72% of consumers say that they trust online reviews as much as personal referrals. Whether it’s a review, a detailed article on someone’s blog, or an offhand comment on Twitter, customers are talking freely about businesses -- and businesses should be listening.
Online comments can be broken down into two separate categories: structured and unstructured. Our system hunts for both of these groups and makes it simple to track what people are saying wherever they’re saying it.
Structured mentions are easy to interpret because they are already classified or ranked in some way. These include reviews based on numerical or star ratings that come from sites like Yelp or UrbanSpoon.
Unstructured mentions come from anywhere on the web where someone has mentioned your business without giving it an explicit rating. For example, tweets, blog posts, and news articles.
Our system automatically determines the sentiment of unstructured mentions, making it easy to see if the writer was satisfied or dissatisfied.
Monitoring online reviews and mentions is important, but businesses that actually respond to their customers can set themselves apart from the competition. Taking the time to reply to online reviews builds trust with consumers, which translates into higher loyalty and increased sales.
Find a bad review? Businesses can respond with an apology, explanation or incentive to win the customer back.
See a positive review? Spread the word! Share it around multiple social networks with a click of the ‘Share’ button.
On top of reviews, Reputation Monitoring finds mentions from news sites, blogs, and social networks so businesses can get the full picture of what people are saying. Each mention is scored from positive to negative so it's easy to see which comments need to be addressed.
Sometimes employees don’t represent a businesses as professionally as they should. With Reputation Monitoring, managers can monitor employees’ social media accounts and catch false remarks.
Today, employees have the ability to improve or impair a business’s reputation through social media. ReputationRepo™ is capable of monitoring employee activity on Twitter to let owners know if anything negative is being said about their business.
When a YouTube video of two employees doing disgusting things in a Dominos kitchen hit the internet, it made headlines. The public relations nightmare that followed cost the company untold dollars in goodwill and took time and marketing effort to rebuild consumer trust.
You can’t stop people from doing stupid things – the most you can do is catch it as fast as possible and react with lightning speed.
Searches pull in employees’ social activity instantly. Catch a bad tweet or status before it spirals out of control.
Alerts come every six hours. In the event something bad happens, you’ll get an email about it the same day (not a week later).
Our software is powerful, but with great power comes great responsibility. The gut reaction of a boss who discovers a negative employee comment might be to retaliate. Managers must be careful, however, and remember that social media is extremely public.
In 2011, Boloco CEO John Pepper fired an employee for tweeting about how much she hated her job. The public firing caused a media stir that backfired on him. It was too late to retract the statement. Be careful what you say and make sure you won’t regret it later.
Share of Voice graphs reveal how frequently a business is mentioned compared to its competitors in online searches. The ability to track competitors’ deals and social activity comes in handy for seeing how active they are and which promotions are most effective.
Alerts are sent when new information is found. These alerts are configurable, allowing the business owner to select which types of content and events will trigger an alert.
Executive Reports roll up activity for all aspects of online presence and reputation monitoring. This report is emailed out once a week.
Keeping on top of your competition used to be as easy as reading their ad in the local flier or driving past their storefront window. Online, it’s not that simple.
Businesses have profiles and campaigns all over the web. With ReputationRepo™, it’s easy to monitor your competition on Facebook, Twitter, and Foursquare and see how your own business stacks up.
See how you compare with local search terms. Share of Voice shows businesses how often they appear for specific keywords compared to their competitors. If you owned this particular dental clinic, you can see that you should publish more blogs and web pages about “braces” to rank higher for that term.
You provide listing information one time, with detailed location, contact, and business information. We then synchronize your correct information out to hundreds of local listing websites around the Internet, so that your business information comes through accurately.
Though Google+ Local allows you to claim a listing, they only count your provided information as one "vote". ReputationRepo™ will share the correct listing information (provided by you) with other listing services around the internet. The more correct information Google+ Local can find about your business, the more "votes" that information gets. The process of sharing this information is called Listing Syndication and it will help influence Google+ Local (and other local business listing services) to use the correct information for your business!